摘要
从传统偶像到当代养成系偶像,其文化景观因偶像“养成系”、粉丝“赋权式”、消费“符号化”等特征而具有粉丝群体低龄化、粉丝情绪狂热化、粉丝行为偏激化等现实表征。当代养成系偶像文化的形成源于自媒体时代的营销助力、资本注入的影响力扩大、学校偶像文化引导课程的缺失等客观因素,也包含粉丝自我意识与平等观念的提升这一主观因素。为了引导养成系偶像文化的发展,我们应当加强养成系偶像管理机制监管,规范养成系偶像文化消费体制,提升学校正向偶像教育影响力,积极构建理智的养成系偶像粉丝群体文化。
From traditional idols to contemporary nurturing idols,its cultural landscape has realistic characterizations such as the younger age of fans,the fanaticism of fans’emotions and the extreme behaviors of fans due to the characteristics of“nurturing idols”,the“empowerment”of fans and the“symbolization”of consumption.The formation of contemporary nurturing idol culture stems from the objective factors such as the marketing assistance in the era of we-media,the expansion of the influence of capital injection and the lack of school idol culture guidance courses,as well as the subjective factor of the improvement of fans’self-awareness and equality concept.In order to guide the development of nurturing idol culture,we should strengthen the supervision of nurturing idol management mechanism,standardize the consumption system of nurturing idol culture,enhance the influence of school positive idol education,and actively build a rational nurturing idol fan culture.
作者
于文敬
YU Wen-jing(School of Marxism,Southeast University,Nanjing 210096,China)
出处
《山东青年政治学院学报》
2022年第4期45-50,共6页
Journal of Shandong Youth University of Political Science
基金
国家社科基金后期资助项目“改革开放以来我国人民精神生活发展的历程与规律研究”(18FKS024)
江苏高校哲学社会科学研究重点项目“新时代我国人民美好生活需要的本质内涵和实现规律研究”(2018SJZDI003)。
