摘要
企业是如何选择与自身属性具有较强匹配性的组织战略的?其战略的成功选择和实施需要企业拥有何种能力?战略转型在实业界得到广泛关注和实践,但关于企业战略转型的共演进程及机理的研究较匮乏。本文以万达集团1988至2017年的战略转型历程为研究对象,运用纵向单案例研究及扎根理论数据编码的程序与方法深入剖析所选案例企业,发掘出组织知识及动态能力两个范畴以及范畴之间的逻辑关系及作用机制,并由此构建了万达集团战略转型共演模型。我们发现,企业战略转型并非组织纯粹经济行为,它还受到商业生态系统、组织自身特性和高层管理者认知等因素的影响。同时,共演模型也表明:共演是组织基于大环境背景下组织各个要素之间的前向共同演化和相互共同演化的过程,这种演化与组织战略转型的分析、选择和实施的成功概率存在密切关系。
As an important way for real estate enterprises to get rid of the competition dilemma and realize their own development,strategic transformation oriented by continuous reform has attracted extensive attention from both industrial circles and the academia.But how can an enterprise successfully choose a suitable transformation strategy to meet its own development needs?What are the main paths and mechanisms in the process of implementing the specific strategic transformation?How do these key elements function in the process of strategic transformation?What's more,what capabilities should an enterprise have in order to achieve a successful transformation?Strategic analysis,strategic choice and strategic implementation in the process of organizational strategic transformation develop and change together with the formation process of enterprise dynamic capability and organizational knowledge.The time nodes for mutual promotion and realization are consistent and simultaneous.Wanda Group's development ability and cultural ecology can no longer meet the needs of the external ecosystem and its own strategic trends.Meanwhile,the top management of the enterprise perceived the external environmental network and compared its organizational ability with the external network.The top management of Wanda Group analyzed the financial development trend of its inherent real estate development business in recent years.A comprehensive analysis of the reasons for the change in business income includes the impact of external policy environment and the industrial agglomeration of leading enterprises in industry competition.Once the analysis results showed that the organizational operation mode and the external environment network were full of conflicts and repulsions,and the existing organizational capacity and operation mode do not conform to the organization's phased development vision,the organization leaders conveyed the organizational discomfort to Wanda Group through the factors such as policy impact and market drive.The cognition
作者
王志涛
王孟姣
Wang Zhitao;Wang Mengjiao(School of Management,Henan University of Technology,Zhengzhou 450000,Henan,China)
出处
《科研管理》
CSSCI
CSCD
北大核心
2022年第6期53-62,共10页
Science Research Management
基金
国家社会科学基金项目:“制造业集群创新网络的共生演化机制研究”(17BGL038,2017.06—2020.06)。
关键词
共演模型
战略转型
知识联结
高层管理者认知
能力重构
co-evolution model
strategic transformation
knowledge linkage
senior management perception
capacity restructure
