摘要
中国共产党自成立之日起一直将宣传工作摆在全局工作的重要位置,重视理论武装是党的优良传统和政治优势。中国共产党早期理论宣传之所以能够成为促进革命走向成功的重要法宝,关键在于创建了有利于理论宣传的传播生态。在此生态中,每一个党员都是宣传者;从中央到地方各级宣传机构指导监督宣传工作;采取的宣传方式灵活多样。在新媒体繁荣发展的今天,党的宣传工作应当在汲取早期宝贵经验的基础上形成具有广泛适应性的传播生态,探寻党的创新理论与新型传播工具的契合方式,分类构建媒介域:对于体系化的理论及其诠释,主要是以印刷发行为主渠道的书写印刷域;对于理论的讲解与辨析,主要是以宣讲为主要形式的口头传播域;对于面向大众的宣传,主要是以新媒体为主导的视听域。
Since its establishment,the Communist Party of China has always placed propaganda in an important position in the overall work,and attaching importance to theoretical armed forces is the Party’s fine tradition and political advantage.The reason why the early theoretical propaganda of the Communist Party of China has become an important magic weapon to promote the success of the revolution lies in the creation of a communication ecology that is conducive to theoretical propaganda.In this ecology,every Party member is a propagandist.The propaganda agencies at all levels from central to local guide and supervise propaganda work,and the propaganda methods adopted are also flexible and diverse.Today,with the prevalence of new media,the Party’s propaganda work should form a widely adaptable communication ecology on the basis of valuable early experience,explore the ways by which the Party’s innovative theory matches new communication tools,and classify and construct media spheres.The systematic theory and its interpretation are mainly in the field of written communication with printing and distribution as the main channel.The explanation and analysis of the theory are mainly in the field of oral communication with publicity as the main form.The publicity to the public is mainly dependent upon new media audiovisual domain.
作者
杨银娟
柳士顺
陈映
Yang Yinjuan;Liu Shishun;Chen Ying
出处
《新闻春秋》
CSSCI
2022年第3期3-9,共7页
Journalism Evolution
基金
广东省哲学社会科学“十三五”规划项目2019年度资助项目“三元空间场域中的广东邻避运动舆情演进机制与治理策略”(批准号GD19CXW07)的研究成果。
关键词
中国共产党
理论宣传
媒介域
传播力
Chinese communist party
Theoretical propaganda
Media sphere
Communication capability
