摘要
随着当下旅游业的高速发展,吉祥物作为城市形象的代言人和文化传播者,逐渐进入大众的视野。尤其是近年来一些城市吉祥物的走红引发热议,使各界对其的关注被推向一个新的高度。目前,我国城市吉祥物设计正处于发展状态,设计质量参差不齐,还存在着许多问题。本文主要分析我国城市吉祥物设计现状,结合国内外知名吉祥物案例,探讨我国城市吉祥物发展的新思路。
With the rapid development of tourism,mascots,as spokespersons of city image and cultural disseminators,have gradually entered the public's vision.Especially in recent years,the popularity of some city mascots has aroused hot discussion,which has pushed the attention of all circles to a new height.At present,the design of city mascot in China is developing,the design quality is uneven,there are still many problems.This paper mainly analyzes the present situation of China's urban mascot design,combined with well-known mascot cases at home and abroad,to explore the new ideas of China's urban mascot development.
作者
冯琦
张琳琳
徐静
FENG Qi;ZHANG Linlin;XU Jing(Hainan University,Haikou 570100,China)
出处
《鞋类工艺与设计》
2022年第3期21-23,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
城市吉祥物
现状
设计方法
发展策略
city mascot
status quo
design method
development strategy
