摘要
在新媒体时代发展背景下,媒介转变速度不断加快,已经由原来的纸质传媒转变为动态媒体,各类新媒体全部进入繁盛期,对视觉传达设计起到良好的推动作用,促进和观众之间的有效交流与互动。为提升新媒体时代背景下视觉传达设计创新效果,该文对新媒体时代特性进行研究,提出视觉传达设计创新和发展途径,以期为相关人员提供参考。
In the context of the development of the new media era,the speed of media transformation has been accelerating,and has changed from the original paper media to dynamic media.All kinds of new media have entered a prosperous period,which has played a good role in promoting visual communication design,promoting and Effective communication and interaction between audiences.In order to improve the innovation effect of visual communication design under the background of new media era,this paper studies the characteristics of new media era,puts forward the innovation and development approaches of visual communication design,in order to provide reference for relevant personnel.
作者
金晓梦
JIN Xiaomeng(Xijing University,Xi'an,Shaanxi Province,710000 China)
出处
《科技资讯》
2022年第14期210-212,共3页
Science & Technology Information
关键词
新媒体时代
视觉传达设计
视觉传达设计创新
互动性
精准性
多样性
New media era
Visual communication design
Visual communication design innovation
Interactivity
Precision
Diversity
