摘要
“双减”政策下,教育需求从地震的教培行业涌入教育出版业,对教育出版的发展带来了机遇与挑战。“双减”直接影响着教育出版的教材教辅布局,而素质教育、智能硬件、托管政策等新兴赛道同样推动着教育出版的内容素质化升级、数字融合及服务转向。面对“双减”带来的教育新生态,教育出版应以优质内容打造为基点,以纸数融合的教育服务为抓手,参与构建良好的教育出版生态。
In the context of the"double reduction"policy,the demands for education have pumped into the educational publishing industry from the"shocking education"and training industry,presenting opportunities and challenges to the development of educational publishing."Double reduction"directly affects the layout of teaching materials for educational publishing,while the emerging niche markets,such as quality education,intelligent hardware,and hosting policies also promote the quality upgrading,digital convergence and service transformation of educational publishing.Facing the new ecology of education,educational publishing should be based on the creation of high-quality contents and take part in the construction of a good education publishing ecology,with the convergence of printing and digital education services as the starting point.
作者
陈洁
陈琪
CHEN Jie;CHEN Qi(School of Arts,Zhejiang University,Hangzhou 310058,China)
出处
《编辑之友》
CSSCI
北大核心
2022年第6期26-32,共7页
Editorial Friend
基金
中央高校基本科研业务费专项资金资助。
关键词
“双减”
教育出版
融合出版
教育生态
"double reduction"
educational publishing
publishing convergence
education ecology
