摘要
为分析用户对网约拼车的选择偏好及不同定价环境下网约拼车市场规模的变化特征,采用RP+SP问卷调查方法,调研了上海市城市居民的行为偏好以及在不同网约拼车费用折扣、网约车费用提升、停车费用增长环境下用户的出行选择行为。利用巢式Logit模型标定了社会经济属性及定价因素对用户选择行为的影响。研究发现,女性、年龄在26~40岁、月收入在5000~9999元的出行者更倾向选择网约拼车出行。通过数值分析模拟了网约拼车费用、网约车费用、停车费用变化对网约拼车市场规模的影响,结果显示,单位网约拼车折扣、网约车费用增加、停车费用的增长会导致网约拼车市场规模分别提升1.03%、0.48%、0.16%,受访者对网约拼车折扣的敏感度更高。
To analyze the users’ preference for ridesplitting and the characteristics of changes in the size of ridesplitting under different pricing environments,this paper adopts the Revealed Preference and Stated Preference(RP+SP)questionnaire method to investigate the behavior preferences of Shanghai residents in different environments,such as changing discount rates of ridesplitting service,the growth rate of ridesourcing fees and the cost of parking. The nested logit model is used to calibrate the influence of socioeconomic attributes and pricing factors on user choice behavior. Research shows that females with a monthly income of CNY 5000 to 9999 and the age between 26 and 40 are more inclined to choose ridesplitting. Through numerical analysis,this paper simulates the trend of ridesplitting market size under the changes in ridesplitting discount,ridesourcing fees and parking charge. The analysis shows that the size of the ridesplitting market increase by 1.03%,0.48%,and 0.16% respectively under the unit change in ridesplitting discount,increased ridesourcing service fees and changes in parking fees. The results show that respondents are more sensitive to ridesplitting discounts.
作者
李兴华
冯飞宇
成诚
王洧
唐鹏程
LI Xing-hua;FENG Fei-yu;CHENG Cheng;WANG Wei;TANG Peng-cheng(The Key Laboratory of Road and Traffic Engineering,Ministry of Education,Tongji University,Shanghai 201804,China;China Transportation Institute at Tongji,Shanghai 200092,China;China Roads Communications Science&Technology Group Co.,Ltd.,Shijiazhuang 050035,China)
出处
《吉林大学学报（工学版）》
EI
CAS
CSCD
北大核心
2022年第3期578-584,共7页
Journal of Jilin University:Engineering and Technology Edition
基金
上海市青年科技英才扬帆计划项目(20YF1451500)
上海市社会发展科技攻关项目(21DZ1205102)。
关键词
交通运输系统工程
网约拼车
选择偏好
巢式LOGIT模型
engineering of communication and transportation system
ridesplitting
choice preference
nested Logit model
