摘要
近年来,泉州技艺类非遗文创产品的创作日益得到关注。融媒体具有传播便捷、互动性强等优势,借助融媒体可以较好地助力泉州技艺类非遗文创产品的传播。泉州技艺类非遗文创产品在传播与营销推广方面存在传播和营销方式滞后、传播者媒介意识薄弱等不足。融媒体背景下,泉州技艺类非遗文创产品需注重多种创新形式的传播和营销,同时要着力提升泉州技艺类非遗传人媒介素养。
In recent years,the creation of Quanzhou intangible cultural heritage crafts creative products has attracted the increasing attention.Media Convergence has the advantages of convenient dissemination and strong interaction.With the help of Media Convergence,it can better assist the dissemination of Quanzhou intangible cultural heritage crafts creative products.There are some deficiencies in the communication and marketing promotion of Quanzhou intangible cultural heritage crafts creative products,such as the insufficient communication and marketing methods and the weak media awareness of the communicators.In the context of media convergence,Quanzhou intangible cultural heritage crafts creative products need to focus on the dissemination and marketing of a variety of innovative forms and the improvement of the media literacy of the inheritors of the crafts of Quanzhou arts and crafts intangible cultural heritage.
作者
陈连锦
CHEN Lianjin(College of Culture Communication,Liming Vocational University,Quanzhou 362000,China)
出处
《清远职业技术学院学报》
2022年第3期7-11,共5页
Journal of Qingyuan Polytechnic
基金
泉州市社会科学规划课题“融媒体背景下泉州技艺类非遗与文创融合的研究”(2021D50)。
关键词
融媒体
泉州技艺类非遗文创产品
传播
营销
media convergence
Quanzhou intangible cultural heritage crafts creative products
marketing
communication
