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工商资本投资果业的盈利之道(续) 被引量:1

The profit strategy of industrial and commercial capital investing in fruit industry(Continued)
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摘要 为工商投资者展示了投资果业获得成功、取得盈利、持续发展,使投资者成为果业经营全才的方案。从投资果业的论证规划、果园建设、技术管理、生产管理、资金筹措、产品营销、产业融合七个方面深度分析了实现盈利的路径方法,指出了投资人提升经营管理能力的着力点。 This article summarized the characteristics of fruit industry,outlined the features and management status of the industrial and commercial capital investing fruit industry,and made definite the principles and targets to be followed.The path and methods of industrial and commercial capital investing fruit industry to achieve profitability were deeply analyzed from seven aspects:demonstration and planning,orchard construction,technical management,productive management,fund raising,product marketing,and industry integration.It pointed out the focus of investors to improve their management capabilities from a subjective point of view.
作者 张力栓 ZHANG Lishuan(Shijiazhuang Municipal Extension and Service Center of Forestry and Fruit Technology,Shijiazhuang,Hebei 050051,China)
出处 《落叶果树》 2022年第3期32-38,共7页 Deciduous Fruits
关键词 果业 工商资本 盈利 路径 fruit industry industrial and commercial capital profit path
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