摘要
时代在发展,品牌的包装设计也在进步,产品通过不同的包装设计来促进消费者消费,从而也达到一种文化的传播。使精神与文化意识得到广泛的传播是产品包装设计的重点也是难点,本文将提出保护海洋生态文明与人类和谐共处作为海产品包装设计切入点,通过包装上的文字,色彩,插画等呼吁人们保护海洋,使人们产生想象的空间与情感上的共鸣,通过包装,将精神概念、人性化概念、绿色生态概念和审美概念统一结合。
With the development of The Times,brand packaging design is also making progress.Products can promote consumer consumption through different packaging design,so as to achieve a kind of cultural transmission.Will get the spread of spirit and the cultural awareness is the key of the product packaging design is also the difficulty,this article will put forward the protection of Marine ecological civilization and human harmony as seafood packing design,through the words on the packaging,colour,illustration and urging people to protect the ocean,make people produce the imagination and emotional resonance,through the packaging,The spirit concept,humanization concept,green ecological concept and aesthetic concept are unified.
作者
苏敏如
SU Minru(Nanjing University of the Arts,Nanjing 210003,China)
出处
《鞋类工艺与设计》
2022年第1期50-52,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
品牌包装
海产品
海洋生态
插画设计
brand packaging
seafood
marine ecology
illustration design
