摘要
衡阳市油茶种植面积广泛、产量巨大,油茶产业已经形成了一定的规模,党和政府高度重视衡阳油茶产业的发展,力图坚持将衡阳市打造成“中国油茶第一强市”。发展油茶产业需要重视产业价值链的建构,将生产、销售、流通的各个环节打通,从各个环节提升其价值。本文主要探讨了衡阳市油茶产业价值链中流通和销售环节价值的提升策略,分析了衡阳市油茶产业的发展现状,阐述了油茶产业发展面临的困境以及流通和销售环节价值提升的意义和方法。
Hengyang oil tea has a wide planting area and huge output.The oil tea industry has formed a certain scale.The party and the government attach great importance to the development of Hengyang oil tea industry and strive to make Hengyang the"strongest oil tea city in China".To develop the camellia industry,need to pay attention to the construction of the industrial value chain,open up all links of production,sales and circulation,and improve their value from all links.This paper mainly discusses the strategies to improve the value of circulation and sales links in the value chain of Hengyang oil tea industry,analyzes the development status of Hengyang oil tea industry,and expounds the dilemma faced in the development of the oil tea industry and the significance and methods of value improvement in circulation and sales links.
作者
包月姣
杨慎怀
王金艳
BAO Yuejiao;YANG Shenhuai;WANG Jinyan(Hunan Environmental Biovocational and Technical College,Hengyang 421005,China)
出处
《食品安全导刊》
2022年第14期136-139,共4页
China Food Safety Magazine
基金
2020年衡阳市社科联项目(市情项目)“基于产业价值链视阂破解衡阳油茶产业发展瓶颈研究”(2020B(II)OO9)
2019年衡阳市科技局指导性项目“衡阳市油茶产品电商模式市场效率分析”。
关键词
衡阳油茶
价值链
价值提升
Hengyang oil tea
value chain
value improvement
