摘要
运用文献分析、系统分析和专家访谈等方法,对自媒体视域下新时代武术国际化的表达、困境及协同策略进行深入研究。研究表明,新时代背景下,自媒体逐渐成为世界人民生活中信息交流的主要方式,与新时代武术国际化的发展需求相契合,是新时代武术国际化可借助的新势能。自媒体为新时代武术国际化提供了全新的表达场域:拓宽了新时代武术国际化传播主体、受体覆盖面,促进了新时代武术国际化表达体系多元化发展,联动新时代武术国际化多重传播路径。而自媒体的介入也为新时代武术国际化带来了新的困境:负面蝴蝶效应导致的武术国际化认同障碍,碎片化传播导致的武术国际化认知障碍,文化误读导致的武术国际化解码障碍。同时提出了自媒体视域下新时代武术国际化的协同发展对策:建设专业队伍,净化国际自媒体武术空间,以提高武术国际认同;优化传播内容,加强国际武术传播效果,以提高武术国际认知;加强武术编码,消弭国际武术误读障碍,从根源处解决武术国际受众解码困难。
Using methods of literature review,systemic analysis and expert interviews,we conduct in-depth research on the expression,dilemma and coordination strategies of the internationalization of Wushu in the new era from the perspective of we-media.Studies have shown that in the new era,we-media has gradually become the main method of information exchange in the lives of people around the world.It is in line with the development needs of the internationalization of Wushu in the new era,and is a new potential engine that can be used for the internationalization of Wushu in the new era.We-media provides a new expression field for the internationalization of Wushu in the new era:it broadens the coverage of the main body and receivers of the internationalization of Wushu in the new era,promotes the diversified development of the international expression system of Wushu in the new era,and links the multiple internationalization of Wushu in the new era.The intervention of we-media has also brought new difficulties for the internationalization of Wushu in the new era:negative butterfly effect caused obstacles to the internationalization of Wushu,recognition obstacles to the internationalization of Wushu caused by fragmentation,and internationalization of Wushu caused by cultural misunderstandings.At the same time,a coordinated development strategy for the internationalization of Wushu in the new era from the perspective of we-media is proposed:build professional teams,purify the space of international we-media Wushu to improve the international recognition of Wushu;optimize the content of dissemination,strengthen the effect of international Wushu,so as to improve the international recognition of Wushu;strengthen the coding of Wushu,eliminate the obstacles of international Wushu misunderstanding,and solve the decoding difficulties of Wushu international audiences from the root.
作者
王浩杰
Wang Haojie(Graduate School of Jilin Sports University,Changchun 130022,Jilin,China)
出处
《体育科技文献通报》
2022年第5期245-250,共6页
Bulletin of Sport Science & Technology
关键词
新时代
武术
国际化
自媒体
New era
Wushu
Internationalization
We-media
