摘要
对触感设计构建产品品牌体验的过程进行研究与应用。归纳品牌体验的内涵并挖掘其中包含着的感官影响因素,分析产品触感对人心理感知的影响,提出触感设计在构建品牌体验中的应用价值。结合品牌体验的维度与触感设计的构成要素,得出触感设计在产品设计的应用过程中的相关策略,即从品牌的差异化认知、产品的易用性与关怀感、用户生活方式与价值观三个方向去实施触感设计。使用上述策略对某品牌与其用户重新进行分析,得到常规产品设计中被忽略的机会点,并将其转化成可实施的产品触感设计方案。
To study and apply the process of tactile design to build product brand experience. Summarize the connotation of brand experience and explore the sensory influencing factors contained in it. Analyse the influence of product touch on people’s psychological perception. Combined with relevant cases,put forward the application value of touch design in building brand experience. Based on the dimensions of brand experience and the components of tactile design,the relevant strategies of tactile design in the application process of product design were discussed,namely,tactile design was implemented from three directions:brand differentiation cognition,product usability and sense of care,and user lifestyle and values. The above strategies are used to re-analyze a brand and its users to find the neglected opportunity points in the conventional product design and transform them into an implementable product touch design scheme.
作者
侯悦
曹鸣
HOU YUE;CAO MING
出处
《设计》
2022年第7期69-71,共3页
Design
关键词
品牌体验
感官体验
材料质感
触感设计
产品语意
Brand experience
Sensory experience
Material texture
Tactile design
Product semantics
