摘要
媒介化治理指向一种“媒介规制”的实践取向,是探索媒介何为与治理何往的治理新范式,最终要以治理的媒介化进路及逻辑达成善治目的。本文对媒介嵌入国家治理的时代背景进行剖析,在厘清媒介化治理的基本内涵与核心议题的基础上,提出了媒介化治理的相应实践路径。研究认为,媒介化治理是以善治为导向的治理;媒介作为基础设施能发挥“媒介规制”涵化作用,对国家治理体系与信息传播体系进行同构,协同参与面向未来媒介化社会的新治理图景。因此,社会场域和系统需不断调适自身以适应媒体规则和媒介逻辑,通过平台一体化、信息供需精准适配、技术赋能提质增效三个实践路径增强媒介化治理效能。
Media governance points to a practical orientation of "media regulation", which is a new governance paradigm to explore the relationship between media and governance, and finally to achieve the goal of good governance with the media approach and logic of governance. This paper analyzes the background of the media embedded in the era of national governance, and puts forward the corresponding practical path of media governance on the basis of clarifying the basic connotation and core issues of media governance. Based on this, this study holds that media governance is good governance-oriented governance, and the media, as an infrastructure, can play the role of "media regulation" and isomorphism of the national governance system and the information communication system coordinate to participate in the new governance picture of the media society in the future. Therefore, social fields and systems need to constantly adjust themselves to media rules and media logic, and enhance the efficiency of media governance through three practical paths: platform integration, accurate adaptation of information supply and demand, and technology enabling to improve quality and efficiency.
作者
陈华明
刘效禹
贾瑞琪
Chen Huaming;Liu Xiaoyu;Jia Ruiqi(College of Literature and Journalism,Sichuan University)
出处
《新闻界》
CSSCI
北大核心
2022年第4期51-58,84,共9页
Journalism and Mass Communication
基金
四川省教育厅网络思想政治教育研究重点课题“主体协同视域下高校网络舆情管理与引导研究”(CJWSZ21-01)
四川大学中央高校基本科研业务费研究专项项目(sksz202101)。
关键词
媒介化
媒介化治理
理论内涵
实践路径
Media
media governance
theoretical connotation
practical path
