摘要
以皖南千秋畲族村为例,运用定性研究方法分析青年东道主的旅游感知与发展偏好及其影响因素。研究发现:千秋村青年东道主的旅游感知体现为积极与消极两方面,积极感知明显大于消极感知。发展旅游提高了村民的生活质量,使民族文化得以复兴,并改变了村落的传统面貌,但对村民日常生活、村落传统社会关系以及生态环境等产生了负面影响。青年东道主对乡村旅游未来发展的偏好体现为参与方式、游客类型和资源开发三方面。青年东道主普遍支持政府或企业主导开发,社区配合式参与;呼吁转变游客类型,增加年轻游客群体;打造年轻化的旅游项目,增加旅游景点和游乐设施,同时对现有资源更新换代,深挖文化内涵。研究有助于完善旅游领域有关青年东道主研究的内容体系,为乡村旅游与文化保护提供来自内部青年的意见和建议。
Taking the She Village in Qianqiu,southern Anhui as a study case,and uses qualitative research method to analyze the tourism perception and development preference of young hosts,and the influencing factors.The results show that the tourism perception of young hosts in the Qianqiu Village is both positive and negative,and the positive perception is significantly greater than the negative perception.Tourism development improves the quality of life of villagers,revitalizes ethnic culture,and changes the traditional appearance of villages,but it also has a negative impact on villagers′daily life,traditional social relations and ecological environment.The preference of young hosts for the future development of rural tourism is reflected in 3 aspects:participation model,types of tourists and resource development.Young hosts generally support the government or enterprise-led development model and the community′s coordinated participation.They call for changing the types of tourists and increasing the number of young tourists.Besides,creating tourism projects for young tourists,increasing tourist attractions and amusement facilities,at the meantime,upgrading the existing resources and digging cultural connotation is also the expectation of local youths.The research is helpful to improve the content system of the study on young host in tourism and provide opinions and suggestions from the internal youths for rural tourism and cultural protection.
作者
汤云云
晋秀龙
Tang Yunyun;Jin Xiulong(School of Geographic Information and Tourism, Chuzhou University, Chuzhou Anhui 239000, China)
出处
《西南林业大学学报（社会科学）》
CAS
2022年第3期93-99,共7页
Journal of Southwest Forestry University(Social Sciences)
基金
安徽省哲学社会科学规划青年项目“文旅融合背景下乡村社区青年东道主的主体性及旅游支持度研究”(AHSKQ2020D24)资助。
关键词
旅游感知
发展偏好
青年东道主
千秋畲族村
tourism perception
development preference
young host
She Village in Qianqiu
