摘要
节事活动可以吸引游客,带动相关行业发展,提升城市知名度等;公共文明形象是游客对城市印象的缩影,对游客忠诚度有影响作用。本文以广州国际灯光节作为研究案例,分析感知价值、公共文明形象以及游客忠诚度之间的关系。研究结论表明:感知价值对游客忠诚度有正向影响;城市文明形象在价值感知与忠诚度之间的调节作用不显著。
Festivals and events can attract tourists,drive the development of related industries,and enhance the visibility of the city.The image of public civilization is the epitome of tourists'impression on the city and has an impact on tourists'loyalty.Taking Guangzhou International Lighting Festival as a case study,this paper analyzed the relationship between perceived value,public civilization image and tourist loyalty.The results show that:Perceived value has a positive impact on tourist loyalty;The moderating effect of urban civilization image on value perception and loyalty is not significant.
作者
王晓敏
张少华
WANG Xiao-min;ZHANG Shao-hua(School of Economics and Commerce,Guangdong University of Technology,Guangzhou 510520)
出处
《江苏商论》
2022年第5期51-53,65,共4页
Jiangsu Commercial Forum
基金
广东省哲学社会科学规划项目“服务企业一线员工服务创新绩效提升机制研究:基于服务主导逻辑”(项目编号:GD18XGL13)
教育部人文社会科学青年基金项目“珠三角城市群生产性服务业空间结构演化机理与提升路径研究”(项目编号:16YJC790138)。
关键词
感知价值
公共文明形象
忠诚度
perceived value
public civilization image
loyalty
