摘要
珠宝消费本质上是一种文化现象,因而具有复杂的文化心理特征。在消费过程中,消费者不仅深受文化内涵的影响,更受到自我认知和个性表达的影响,甚至通过个人理解来重构珠宝消费行为的价值意义。通过对珠宝消费过程中意义转移模式的构建,消费者的消费主体地位和创造性功能得到了强调。珠宝消费以其独特的方式成为了意义表达和自我价值建构的工具,形成独特的文化心理影响机制,并作用于商业模式之中。
Jewelry consumption is essentially a cultural phenomenon,so it has complex cultural psychological characteristics.In the process of consumption,consumers are not only influenced by cultural connotation,but also by self-cognition and personality expression,and even reconstruct the value significance of jewelry consumption behavior through personal understanding.Through the construction of the meaning transfer model in the jewelry consumption process,the consumer's consumption subject status and creative function are emphasized.Jewelry consumption has become a tool for meaning expression and self-worth construction in its unique way,forming a unique cultural psychological influence mechanism and acting on the business model.
出处
《艺术设计研究》
CSSCI
2022年第2期5-9,共5页
Art & Design Research
关键词
珠宝消费
文化心理功能
意义构建逻辑
jewelry consumption
cultural psychological function
meaning construction logic
