摘要
互联网时代大众收视方式的改变,对传统电视频道的冲击很大。《导视》作为频道一档特殊栏目,需要站在频道品牌战略的高度做出相应的改变。分析了《导视》栏目的特点和存在的问题,提出未来发展方向,为《导视》栏目的发展和频道品牌的提升提供发展思路。
The change of the viewing channel in the Internet era has a great impact on traditional TV channels.As a special column of the channel,“Guidence”needs to make corresponding changes from the level of the channel brand strategy.This paper analyzes the characteristics and existing problems of the“Guidence”column,and tries to put forward the future development direction.Hoping to provide some ideas for the development of the“Guidence”column and the promotion of the channel brand.
作者
马昊然
MA Haoran(China Media Group,Beijing 100086,China)
出处
《中国有线电视》
2022年第3期76-78,共3页
China Digital Cable TV
关键词
频道
品牌战略
导视栏目
channel
brand strategy
guide column
