摘要
红色文化是我国宝贵的精神财富与文化软实力。当前,我国红色文化的传播取得了一定的成绩,但也存在主题缺乏创新、载体比较单一、受众仍然有限、平台建设不够等问题。在网络形势下,创新红色文化的传播策略,必须优化红色文化传播的主题,扩大红色文化传播的受众,搭建红色文化传播的平台,拓展红色文化传播的载体。只有不断创新红色文化的传播策略,才能用好红色资源,传承好红色基因,才能最大限度地发挥红色文化在社会公共空间的正能量效应。
The red culture is China’s valuable spiritual wealth and cultural soft power. At present, the dissemination of red culture in China has made some achievements, but there are also some problems, such as lack of innovation in theme, single carrier, limited audience, insufficient platform construction and so on. In the network situation, to innovate the communication strategy of red culture, we must optimize the theme of red culture communication, expand the audience of red culture communication, build a platform for red culture communication and expand the carrier of red culture communication. Only by constantly innovating the communication strategy of red culture can we make good use of red resources, inherit red genes, and give full play to the positive energy effect of red culture in social public space.
作者
王永进
Wang Yongjin(School of Marxism,Hangzhou University of Electronic Science and Technology,Hangzhou 310037 Zhejiang)
出处
《黄冈职业技术学院学报》
2022年第2期6-11,共6页
Journal of Huanggang Polytechnic
基金
杭州市哲学社会科学规划课题“高校网络意识形态话语权研究”(M19YD001)
杭州市余杭区社会科学研究重点课题“余杭区红色文化传播的现状及创新策略研究”(YHSK21Z08)
杭州电子科技大学研究生教育改革项目“网络背景下创新研究生思想政治理论课教学模式研究”(JXGG2021YB007)
杭州电子科技大学党建与思想政治教育工作研究课题“新时代高校三全育人的问题与对策研究”(ZD202201)
临平区社会科学研究课题“红色文化挖掘与传承研究——以临平区鸭兰村为例”(LPSK22Z05)。
关键词
网络传播
红色文化
传播策略
Network communication
Red culture
Communication strategy
