摘要
福州闽都古街是中国历史主题公园的发展雏形,其体验式旅游运作具有“闽都文化主题+仿真角色扮演+虚实布景结合+商业旅游互动”的模式特征。由于长远利益和文化价值未受到重视、体验设计的浅层性,以及所属商圈的衰落,闽都古街项目以失败告终。它的经营经验对全国历史街区文旅产业的发展、新时代闽商创新创业具有重要的启发意义。
Mindu Ancient Streetof Fuzhou is the embryonic form of China's historical theme park.Its experience tourism mode has the obvious characteristics of“Mindu cultural theme+simulation role playing+combination of virtual and real scenery+interaction between business and Tourism”.Due to the ignorance of its long-term interests and cultural value,the shallow nature of its experience design,as well as the decline of its business district,the project has fallen quietly.Its management experience has a strong reference value for the development of national historical district's cultural tourism industry and promoting the innovation and entrepreneurship of Fujian businessmen in the new era.
作者
林航
LIN Hang(College of International Business and Economics,Fujian Business University,Fuzhou 350016,Fujian,China;Fujian Business Research Center,Fujian Business University,Fuzhou 350016,Fujian,China)
出处
《江苏经贸职业技术学院学报》
2022年第3期10-13,共4页
Journal of Jiangsu Institute of Commerce
基金
2021年度福州市社会科学规划项目“闽都经济学家与中国富强道路的百年探索”(2021FZC25)
2021年福建商学院本科教育教学改革研究项目“闽籍经济学家精神融入福建高校西方经济学课程思政教学研究”(2021JGB18)
“新文科建设背景下商科类人才跨界融合培养机制研究”(2021JGB03)。
关键词
历史主题公园
闽商精神
闽都古街
体验经济实践
historical theme park
spirit of Fujian merchants
Mindu ancient street
experience economy
