摘要
回答粉丝文化研究何以热度不减,需要通过对粉丝文化研究流变的梳理,从历史维度反思其与社会语境、媒介环境、时代变迁之间的互动与联系。粉丝文化崛起的关键性因素来源于多元主体的合力:平台技术资本的兴起、政策导向以及粉丝群体的主体性,都为粉丝文化从小众文化向主流文化融入奠定了基础。在此之上,粉丝群体扩大为一种规模巨大,具备高度组织力、行动力和影响力的互联网社团,其流量文化政治和圈层文化政治与当下诸多社会问题深度绑缚,在正负两方面刷新主流社会及学界对于粉丝文化和粉丝社团的感知。粉丝文化研究源于社会问题而兴起,近期呈现出从征用到治理的研究发展轨迹。中国当代关于粉丝文化的研究应强调的是文本背后复杂的社会政治经济结构的肌理。
To answer the question of why fan culture research is still a hot topic,we must reorder the flow of fan culture and reflect on the historical dimension of its interaction and connection with the social context,media environment,and the times.The key factors for the rise of fan culture represent the combined force of multiple subjects:the rise of platform and technology capital,the guidance of national policy,and the agency of fan groups have laid the foundation for the integration of fan culture,originally a niche culture,into mainstream culture.On top of that,fan groups have expanded into a large scale Internet community with a high degree of organization,action and influence.The cultural politics of fan traffic and fandom circles is strongly tied to current social issues,refreshing perception of fan culture and fan communities in mainstream society and academia in both the positive and the negative sense.The study of fan culture emerged from social issues,and recent studies have shown a shift of interest from taking in to its governance.Contemporary research on fan culture in China should emphasize the complex texture of the socio-political and economic structures behind the texts.
出处
《中国社会科学评价》
CSSCI
2022年第1期119-127,160,共10页
China Social Science Review
基金
国家社会科学基金重大项目“我国青少年网络舆情的大数据预警体系与引导机制研究”(20&ZD012)阶段性成果。
