摘要
信用是电子商务发展的基石,农村电子商务的快速发展使其信用问题日益凸显。通过理论文献分析比较,运用因子分析法,从农村电子商务买卖双方出发,构建农村电子商务信用评价指标体系,结合农村电子商务调研数据,提出农村电子商务信用评价指标优化和权重,对农村电子商务信用进行评价。相关研究为农村电子商务信用评价提供了理论指导,有助于构建完善的农村电子商务信用评价体系。
Credit is the cornerstone of the development of e-commerce,the rapid development of rural e-commerce makes its credit problems increasingly prominent.Through the analysis and comparison of theoretical literature,this paper sets out from the buyers and sellers of rural e-commerce,constructs the credit evaluation index system of rural e-commerce,uses the factor analysis method,and combines the survey data of rural e-commerce,puts forward the rural e-commerce credit evaluation index optimization and weight,eva luates the rural e-commerce credit.The related research has provided the theory instruction for the rural e-commerce credit appraisal,and is helpful to construct the perfect countryside electronic commerce credit appraisal system.
作者
纪慧生
叶秋英
JI Hui-sheng;YE Qiu-ying(School of Economics and Management,Xiamen University of Technology,Xiamen,Fujiang 361024)
出处
《安徽农业科学》
CAS
2022年第8期216-221,237,共7页
Journal of Anhui Agricultural Sciences
基金
福建省社科规划项目(FJ2018B012)
教育部人文社科项目(19YJA630027)
教育部人文社科青年基金项目(19YJC630068)
福建省教育科学“十三五”规划2017年度课题(FJJKCG17-014)
福建省乡村振兴研究会2021年度开放课题(2021XCZX10)。
关键词
农村电商
信用评价
评价指标
Rural e-commerce
Credit evaluation
Evaluation index
