面向突发公共卫生事件的大学生社交媒体用户信息规避行为影响因素研究被引量：16

Research on the Influencing Factors of Information Avoidance Behavior of College Students as Social Media Users in Public Health Emergencies

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摘要探究突发公共卫生事件中社交媒体用户信息规避行为的影响因素及作用机制,为更好地满足用户信息需求,优化社交媒体信息环境提供参考路径。以新型冠状肺炎疫情为例,选取社交媒体使用经验丰富的大学生群体为研究样本,通过深度访谈获取数据,采用扎根理论的质性研究方法提取概念和范畴,构建突发公共卫生事件下社交媒体用户信息规避行为影响因素模型。研究表明,在突发公共卫生事件中,信息过载、环境因素通过刺激用户的情绪、认知结构、风险感知因素,间接影响社交媒体用户信息规避行为;认知结构、风险感知直接影响社交媒体用户信息规避行为,同时也会刺激用户情绪;情绪因素中的高唤醒情绪、低唤醒情绪会引发不同类型的社交媒体用户信息规避行为;强关系社交媒体和弱关系社交媒体在信息过载对用户的情绪、认知结构、风险感知的影响起到调节作用。 To explore the influencing factors and mechanism of social media users’information avoidance behavior in public health emergency,is great for providing reference path for better meeting users’information needs and optimizing social media information environment.Taking the epidemic situation of COVID-19 as an example,college students with rich experience in using social media were selected as the research samples,and the data were obtained through in-depth interviews.Using the qualitative research method of grounded theory,this paper extracts concepts and categories,and constructs the influencing factors model of social media users’information avoidance behavior under public health emergencies.In public health emergency,information overload and environmental factors indirectly affect social media users’information a-voidance behavior by stimulating users’emotion,cognitive structure and risk perception;cognitive structure and risk perception directly affect social media users’information avoidance behavior,and also stimulate users’emotion;high wake-up emotion and low wake-up emotion in emotional factors can lead to different types of information avoidance behavior of social media users.Strong-ties social media and weak-ties social media have moderating effect in the impact of information overload on users’emotion,cognitive structure and risk perception.

作者闻心玥程慧平 Wen Xinyue;Cheng Huiping(School of Information Management,Wuhan Unversity,Wuhan,430072;School of Public Management,Northwest University,Xi’an,710127)

机构地区武汉大学信息管理学院西北大学公共管理学院

出处《信息资源管理学报》 CSSCI 2022年第2期25-38,共14页 Journal of Information Resources Management

基金江西省社会科学规划一般项目“青少年社交媒体瘾形成过程、驱动因素及干预机制研究”(19XW04)的成果之一。

关键词社交媒体信息规避突发公共卫生事件扎根理论用户行为 Social media Information avoidance Public health emergency Grounded theory User behavior

分类号 G251 [文化科学—图书馆学]