摘要
随着信息技术在广大农村地区的逐步普及,各级地方政府通过电子商务来深入实施乡村振兴战略,实现农村高质量、高水平、高格局的发展。阐述了福建省农村电商的发展现状,分析当前福建省农村电商发展面临的困境,主要表现在以下几个方面:农村电商基础设施落后、农户电商创业理念欠缺、农村电商专业人才缺乏、农产品品牌建设滞后。因此,应该加快乡村电子商务基础设施建设,培育电商创新创业氛围,完善专业电商人才孵化与引入机制,推进农产品标准化生产与品牌影响力,从而推动农村经济取得明显实质性进展。
With the gradual popularization of information technology in the vast rural areas,local governments at all levels through e-commerce to deeply implement the rural revitalization strategy,to achieve high-quality rural development.This paper expounds the development status of rural e-commerce in Fujian province and analyzes the difficulties faced by the development of rural e-commerce in Fujian Province,which are mainly reflected in the following aspects:backward infrastructure of rural e-commerce,lack of entrepreneurial concept of rural e-commerce,lack of professional talents in rural e-commerce,and lagging brand construction of agricultural products.Therefore,we should accelerate the construction of rural e-commerce infrastructure,cultivate the atmosphere for e-commerce innovation and entrepreneurship,improve the incubation and introduction mechanism of professional e-commerce,promote the standardized production of agricultural products and brand influence,so as to promote the rural economy to achieve significant and substantial progress.
作者
柯德舟
马改艳
KE Dezhou;MA Gaiyan(Jinshan College,Fujian Agriculture and Forestry University,Fuzhou 350002,China)
出处
《技术与市场》
2022年第4期156-158,共3页
Technology and Market
基金
2021年省级大学生创新创业训练计划项目(S202114046015)
福建省中青年教师教育科研项目(JAS180895)
福建省委宣传部中国特色社会主义理论体系研究中心项目(FJ2020ZTB033)。
关键词
福建省
农村电商
农产品
电商创业
Fujian Province
rural e-commerce
agricultural products
electrical business venture
