摘要
目的 近年来重庆文化旅游业展现了巨大的发展前景,文化旅游产品在旅游业发展中扮演着重要的角色。通过对红色抗战文化文旅产品的现状分析和多维创新研究,对提高重庆的文化知名度、助力地方经济发展、弘扬红色抗战文化活态传承具有现实意义。方法 针对红色抗战文化文旅产品的现状和问题,提出多维对策,指出提升实用功能和审美时尚性的对策,深度挖掘重庆红色抗战文化旅游资源及个性特色,为创造符合现代人审美且具有浓郁地域文化的文旅产品做指导。结论 通过对重庆红色抗战文化文旅产品设计的多维创新研究,提出将重庆红色抗战文化传承融入高校艺术设计教育中,高校根据地方社会经济的发展需求,加大科技成果转化力度,从而最终实现红色抗战文化活态传承及区域旅游经济增长。
In recent years, Chongqing’s cultural tourism industry has shown great development prospects, and cultural tourism products play an important role in the development of tourism. Through the current situation analysis and multi-dimensional innovation research on the cultural tourism products of the red Anti Japanese war culture, it is of practical significance to carry forward the living inheritance of the red Anti Japanese War culture in order to improve the cultural popularity of Chongqing and help the local economic development. According to the current situation and problems,this paper put forward multidimensional countermeasures, pointed out the countermeasures to enhance the practical function and aesthetic fashion, deeply excavated the tourism resources and personality characteristics of Chongqing red Anti Japanese war culture, so as to guide the creation of cultural and tourism products that conform to the modern aesthetic and have strong regional culture. Through the multidimensional innovation research on product design of Chongqing red Anti Japanese War culture and tourism, this paper puts forward that the inheritance of Chongqing’s red Anti Japanese war culture should be integrated into the art and design education in colleges and universities. Colleges and universities should increase the transformation of scientific and technological achievements according to the needs of local social and economic development, so as to ultimately realize the win-win situation of the red Anti Japanese war culture inheritance and cultural and tourism product innovation, and enhance the regional tourism economic income.
作者
赵静静
ZHAO Jing-jing(Chongqing Normal University,Chongqing 401331,China)
出处
《包装工程》
CAS
北大核心
2022年第8期260-265,共6页
Packaging Engineering
基金
2021年度重庆市教委科学技术研究计划项目(KJQN202100537)
2020年度重庆市教委人文社科项目(20SKGH054)
2020年度重庆市九龙坡区科技计划项目(2020-03-003-Y)。
关键词
重庆
红色抗战文化
文旅产品设计
创新
Chongqing
red anti Japanese war culture
cultural tourism product design
innovation
