摘要
自2015年,开心麻花团队凭借喜剧电影《夏洛特烦恼》入局,获得市场和观众的双重认可后,其团队制作出品的系列喜剧电影便势如破竹地占领市场高地,成为一股值得信赖、不可小觑的新生力量。基于大众传播视域重新解读开心麻花喜剧电影,从受众需求和创作根基层面深入分析开心麻花喜剧电影的叙事逻辑,从传播模式和传播动力方面厘清开心麻花喜剧电影的传播策略,可以更好地理解开心麻花喜剧电影的市场定位、艺术风格以及超出电影媒介之外的传播价值,让开心麻花喜剧电影有更加长远的发展。
Since Mahua Funage's comedy film"Goodbye Mr.Loser"entered the game in 2015 and was recognized both by the market and the audience,the series of comedy films produced by Mahua Funage have swept the market and become a new force worthy of trust and should not be underestimated.To reinterpret Mahua Funage comedy movies,based on mass communication perspective,to analyze in depth the narrative logic of Mahua Funage comedy movies from the aspects of audience demand and creative foundations,and to clarify the dissemination strategy of Mahua Funage comedy movies from the aspects of transmission mode and power,we can better understand the market position,artistic style and spread value beyond the film media of Mahua Funage comedy movies,so as to let Mahua Funage comedy films develop farther.
作者
焦素娥
蒋正一
JIAO Su'e;JIANG Zhengyi(School of Communication,Xinyang Normal University,Xinyang 464000,Henan,China)
出处
《岭南师范学院学报》
2022年第1期112-117,共6页
Journal of Lingnan Normal University
基金
河南省社科规划项目(2020BYS033)
信阳师范学院研究生科研创新基金重点项目(2020KYJJ22)。
关键词
开心麻花
喜剧电影
叙事逻辑
传播策略
Mahua Funage
comedy film
narrative logic
dissemination strategy
