摘要
青岛的乡村旅游产品具有山海文化元素融合的特点,地域特色突出,但是其品牌文化建设不足,存在定位模糊、文化深度和活力不够、文化生态系统不完善、缺乏精准有效的宣传推广等问题。面对政策导向和市场需求,青岛乡村旅游产品应当用以人为本、人与自然和谐发展的生态理念为指导思想,通过划分乡村旅游群落、加强文化内涵建设、激发文化活力等方法加强品牌文化建设,打造出能够承载游客情感寄托的乡村旅游产品。
Qingdao′s rural tourism products are characterized by the integration of mountain and sea cultural elements and outstanding regional features,but its brand culture construction is insufficient,with vague positioning,inadequate cultural depth and vitality,imperfect cultural ecosystem,and a lack of accurate and effective publicity and promotion.Facing the policy guidance and market demand,Qingdao′s rural tourism products should be guided by the ecological culture concept of“people-oriented,harmonious development between man and nature”,and strengthen the brand culture construction by dividing rural tourism communities,strengthening the construction of cultural connotation,and stimulating cultural vitality,so as to create rural tourism products that can carry tourists′emotional sustenance.
作者
孙志红
SUN Zhihong(Think Tank of Enterprise Innovation and Regional Economic Development,Qingdao Binhai University,Qingdao,Shandong 266555,China)
出处
《青岛职业技术学院学报》
2022年第1期69-73,共5页
Journal of Qingdao Technical College
基金
青岛市社科规划项目(QDSKL2001306)。
关键词
青岛
乡村旅游
品牌文化
Qingdao
Qingdao rural tourism
brand culture
