摘要
基于“认知—情感—态度—行为”的传播学理论,就天津城市形象的影视宣传展开问卷调查,发现受众普遍认为影视取景地选择是宣传天津城市形象的有效途径。在分析日本正反两面经验的基础上,获得通过影视媒介塑造天津城市形象的几点启示:树立品牌形象,鼓励优质项目来津取景;整合优势资源,设置影视取景示范区;丰富取景景区内涵,开发配套文旅融合产品;紧密协同国家文化发展战略,努力讲好天津故事。
Based on the media theory of“cognition-emotion-attitude-behavior”,a public opinion survey is conducted on the publicity of Tianjin’s city image in film and television,and it is found that the audience generally believed that film and television shooting is an effective way to promote Tianjin’s city image.On the basis of analyzing the positive and negative experiences of Japan,the policy implication of shaping Tianjin’s image through film and television media is drawn:establishing brand image,encouraging high-quality projects to set scenes in Tianjin,integrating superior resources and setting up a demonstration area for film and television shooting and enrich the connotation of scenic spots and develop supporting cultural and tourism integration products.We will work closely with national cultural policies to tell Tianjin stories well.
出处
《东北亚学刊》
2022年第2期133-144,152,共13页
Journal of Northeast Asia Studies
基金
天津社会科学院2020年度青年课题“日本影视作品城市文旅形象塑造研究”(项目编号:20YQN-04)的阶段性研究成果。
关键词
天津城市形象
影视取景地
问卷调查
日本经验
Tianjin city image
film and television viewspot
questionnaire investigation
Japan’s experience
