摘要
[目的/意义]社交媒体平台通常将志趣相投的用户聚集在一起,形成一个同质化的集群,即“回音室”。通过分析在线用户行为数据来调查网络舆情的传播是否具有回音室效应,如果存在,那么回音室与舆情的影响力是否存在某种关系。[方法/过程]利用社会网络分析法构建了舆情回音室网络和识别算法,并通过内容分析、情感分析、矛盾心理测量和同质性测量对舆情回音室成员的选择性曝光强度和同质性水平进行检验。最后验证了回音室的大小和数量与舆情影响力之间的关系。[结果/结论]实验结果发现舆情信息的传播确实存在回音室效应,而且回音室的大小和数量与舆情影响力之间呈线性关系。这意味着回音室可能对舆情在社交媒体上的影响力起到了重要作用。
[Purpose/significance] Social media platforms often bring like-minded users together in a homogenous cluster known as an echo chamber.In this paper,we analyze online user behavior data to investigate whether the spread of online public opinion has echo chamber effect,and if so,whether there is some relationship between echo chamber and the influence of public opinion.[Method/process] The network and recognition algorithm of echo chamber of public opinion are constructed by using social network analysis method,and the selective exposure intensity and homogeneity level of echo chamber members are tested by content analysis,emotion analysis,ambivalence measurement and homogeneity measurement.Finally,the relationship between the size and number of echo chambers and the influence of public opinion is verified.[Result/conclusion] The experimental results show that the echo chamber effect does exist in the dissemination of public opinion information,and there is a linear relationship between the size and number of echo chamber and the influence of public opinion.This means that echo chambers may have played an important role in the influence of public opinion on social media.
出处
《情报理论与实践》
CSSCI
北大核心
2022年第4期58-66,共9页
Information Studies:Theory & Application
基金
国家社会科学基金项目“大数据支持下网络谣言的智慧治理问题研究”(项目编号:21BGL001)
山东省自然科学基金项目“社会性突发事件的网络谣言传播爆炸模型及管控策略研究”(项目编号:ZR2020MG003)
山东省社会科学规划项目互联网专项“面向网络重大突发事件的网络谣言治理研究”(项目编号:17CHLJ23)的成果。
关键词
回音室效应
网络舆情
社交网络
主题识别
舆情影响力
echo chamber effect
online public opinion
social network
theme recognition
public opinion influence
