摘要
电子商务已逐渐成为我国外贸企业拓展国际市场的重要方式,为使我国电子商务在全球发展中占据有利地位,本文通过对第三方开放平台模式、自建跨境电商平台模式、外贸电商代运营模式三方面的优缺点及经营范围进行比较,对国内企业的目标市场、产品定位及开店情况深入分析,以帮助国内企业合理选择跨境电商消费平台。
E-commerce has gradually become the important way for China’s foreign trade enterprises to expand the international market.In order to make China’s e-commerce occupy a favorable position in the global development,this study makes an in-depth comparison of the advantages,disadvantages and business scope of the third-party open platform model,self-built cross-border e-commerce platform model and foreign trade e-commerce operation agency model,and makes an analysis of the target market,product positioning and shop opening of domestic enterprises to help domestic enterprises reasonably choose cross-border e-commerce consumption platforms.
作者
陈怡茹
CHEN Yiru(Harbin Normal University Harbin,Heilongjiang 150500)
出处
《中国商论》
2022年第6期28-30,共3页
China Journal of Commerce
关键词
跨境电商
电商消费平台
电子商务
外贸平台模式
目标市场
cross-border e-commerce
e-commerce consumption platform
e-commerce
foreign trade platform model
target market
