摘要
总结了果树产业的特点,概述了工商资本投资果业的表现特征和经营现状,明确了遵循原则与实现目标;从论证规划、果园建设、技术管理、生产管理、资金筹措、产品营销、产业融合七个方面深度分析了工商资本投资果业实现盈利的路径方法,从主观角度指出了投资人提升经营管理能力的着力点。
This article summarized the characteristics of fruit industry,outlined the features and management status of the industrial and commercial capital investing fruit industry,and made definite the principles and targets to be followed.The path and methods of industrial and commercial capital investing fruit industry to achieve profitability were deeply analyzed from seven aspects:demonstration and planning,orchard construction,technical management,productive management,fund raising,product marketing,and industry integration.And from a subjective point of view,it pointed out the focus of investors to improve their management capabilities.
作者
张力栓
ZHANG Lishuan(Shijiazhuang Municipal Extension and Service Center of Forestry and Fruit Technology,Shijiazhuang,Hebei 050051,China)
出处
《落叶果树》
2022年第2期25-27,共3页
Deciduous Fruits
关键词
果业
工商资本
盈利
路径
fruit industry
industrial and commercial capital
profit
path
