摘要
以云计算、大数据为代表的智能技术已深深嵌入日常生活场域,并催生出了智能化时代独有的“沉浸”特征,这是新时代建构主流意识形态认同的重要逻辑起点。“传播的偏向”与“沉浸化体验”正加速驱动“物质化生活”偏好与“主流权威性”淡漠的精神面向的发展,智能时代的“沉浸”表征与精神生活转向俨然已成为意识形态工作不可回避的现实境遇。智能时代的“价值选择的困境”解构了精神生活的丰富性与超越性,“网络空间的泛在”引发了精神生活的公共性意识淡薄。为全面提升智能时代主流意识形态的建构与认同,应该破除“信息茧房”桎梏,合理运用智能化技术以增强情感认同;坚持马克思主义“灌输论”价值意蕴,运用柔性“灌输”方法加强话语认同;通过“沉浸”与“灌输”的“双向破壁”有效融合,增强价值认同与信仰认同。
The intelligent technology represented by cloud computing and big data has been deeply embedded in the field of daily life,and has led to the unique“immersion”in the intelligence era,which is an important logical starting point for the construction of mainstream ideological identity in the New Era.“Communication bias”and“immersive experience”are accelerating the development of the preference for“material life”and the indifference to spiritual“mainstream authority”.The“immersion”representation and spiritual life turn in the intelligence era have become an unavoidable reality in ideological work.“The dilemma of value choice”in the era of intelligence deconstructs the richness and transcendence of spiritual life,and the“Ubiquity in Cyberspace”leads to the weak public consciousness of spiritual life.In order to comprehensively enhance the construction and identification of mainstream ideology in the intelligence era,we should break the shackles of“information cocoon room”and rationally use intelligent technology to enhance emotional identification.We should also adhere to the value connotation of Marxist“Indoctrination Theory”and use flexible“indoctrination”method to strengthen identification with the mainstream discourse.Through the effective integration of“immersion”and“indoctrination”,we may enhance identification with the mainstream identity and beliefs.
作者
王寅申
朱忆天
WANG Yinshen;ZHU Yitian(School of Marxism,East China University of Science and Technology,Shanghai 200237,China;Youth League Committee,East China University of Science and Technology,Shanghai 200237,China)
出处
《大连理工大学学报（社会科学版）》
CSSCI
北大核心
2022年第2期1-6,共6页
Journal of Dalian University of Technology(Social Sciences)
基金
教育部人文社会科学研究青年基金项目“人工智能与思想政治教育融合创新研究:技术赋能、风险挑战与价值建构”(21YJC710069)
上海市教育科学研究一般项目“空间转向、风险应对与路径优化:智能时代高校思想政治教育创新研究”(C2021215)。
关键词
智能时代
主流意识形态
传播偏向
沉浸表征
灌输
Intelligence Era
Mainstream Ideology
Communication Bias
Immersion Representation
Indoctrination
