摘要
目的地男性气质与女性气质各有独特意象,且分别体现特定文化背景下的社会性别角色定位,二者的审美偏好分别对应西方美学理论中的壮美与优美范畴。目的地的男性气质与女性气质的主要特征是由具体意象引发个体内心触动,进而折射出的社会性别角色期望与价值导向。与西方既有品牌性别气质研究成果相比,中国旅游者对目的地性别气质的感知既有相同之处,更有独特之处,尤其体现在对目的地男性气质之“毅”、“勇”偏好和对女性气质之“婉”、“雅”偏好。
The masculinity and femininity of tourist destinations have their own unique images,and respectively reflect the gender role positioning in a specific cultural background.The aesthetic preferences of the two correspond to the sublime and beautiful categories in Western aesthetic theory.The main features of masculinity and femininity of tourist destinations come from individuals’inner touch triggered by specific images,which in turn reflects the expectations and value orientation of social gender roles.Compared with the existing research results on gender temperament of Western brands,Chinese tourists’perception of destination gender temperament has both similarities and uniqueness,especially in the preferences of“striving”and“courageous”for the masculinity of the destination,and the preference for“gentleness”and“elegance”for femininity.
作者
潘莉
张毓峰
马美爱
Pan Li;Zhang Yufeng;Ma Meiai(School of Economics and Management,Zhejiang Normal University,Jinhua,Zhejiang 321004;School of Business Administration,Southwest University of Finance and Economics,Chengdu,Sichuan 611130,China)
出处
《四川师范大学学报（社会科学版）》
CSSCI
北大核心
2022年第2期106-115,共10页
Journal of Sichuan Normal University(Social Sciences Edition)
基金
国家社科基金青年项目“文旅产业生态系统的演化路径、稳态形成与协同治理研究”(20CJY052)的阶段性成果。
