摘要
近年来,以培养爱国主义精神和革命精神的红色旅游活动逐渐成为旅游消费主流,同时革命老区的红色旅游资源开发也对该地区发展带来了经济效益与社会价值的双提升。太行山革命老区以八路军抗战文化为内涵,红色旅游资源极其丰富,但由于地处山区交通不便,可进入性较差;基础设施不够完善,建设滞后;文旅融合深度不足,要素单一;过度经济化失去本真;产品宣传力度不足等原因,导致太行山区红色旅游发展受限。为此,该研究提出了在乡村振兴战略背景下,以太行山红色旅游资源的深度开发与挖掘,红色旅游产业联动,完善基础设施,统筹规划发展思路,“互联网+”营销推动,多样化旅游资源产品设计等对策建议。
In recent years,red tourism activities to cultivate patriotism and revolutionary spirit have become the mainstream of tourism consumption.At the same time,the development of red tourism resources in old revolutionary base areas has also brought economic benefits and social value enhancement to the development of this region.Tai⁃hang Mountain revolutionary base area is rich in red tourism resources with the connotation of the Eighth Route Ar⁃my Anti-Japanese War culture,but it is located in the mountainous area with inconvenient transportation and poor ac⁃cessibility.Infrastructure is not perfect and construction lags behind;Lack of depth of cultural and tourism integra⁃tion,single elements;Overeconomization and loss of authenticity;Due to the lack of product publicity,the development of red tourism in Taihang mountain area is limited.Therefore,this study was to rural revitalization strategy,with the depth development and exploration of red tourism resources of taihang mountain,red tourism industrial linkage,perfect infrastructure,overall planning development train of thought,“+”Internet marketing push,diversified tourism resources of product design.
作者
赵瑾
ZHAO Jin(Shanxi Institute of Applied Science and Technology,Taiyuan 030062,China)
出处
《安徽农学通报》
2022年第6期159-161,共3页
Anhui Agricultural Science Bulletin
关键词
乡村振兴
太行山区
红色旅游
Rural revitalization
Taihang mountain area
Red tourism
