摘要
从20世纪80年代开始,我国的社会结构分层出现多元化趋势,与职业、教育、收入、社会声望等直接相关的身份属性成为社会分层的重要依据。新媒体时代,随着传播技术的变革及传播平台的多样化、个性化,网络“圈层化”作为一种新型的社会结构,逐渐进入到学界研究领域及大众视野。尤其以朋友圈、微信群、订阅号等为载体的社交分布式“圈层化”逐渐终结了大众传播模式,进入到小众甚至非众传播领域,这对传统媒介内容生产、传播形式等都提出了新的要求和挑战。从社会结构分层角度入手,探析网络“圈层化”的产生背景及演进过程,并结合当下媒介传播实例,剖析“圈层化”对大众传播、社会关系等产生的影响,以期对新媒体时代的发展提供多元视角。
Since the 1980s,the social structure stratification in China has shown a diversification trend.Identity attributes that are directly related to occupation,education,income,social prestige,and so on became an important basis for social stratification.The new media era,with the revolution of communication technology and the diversification and individuation of communication platforms,the"stratification"of the network,as a new-style social structure,has gradually expanded to the academic research field and the public vision.Especially the social distributed"stratification"that takes the Moments,WeChat groups,subscription accounts as the carrier has gradually ended the mass communication mode,and expanded to the niche or even non-mass communication field,which has put forward new requirements and challenges to traditional media content production and communication forms,etc.From the perspective of social structure stratification,the author explores and analyzes the creation background and evolution process of the network"stratification",and analyzes the influence of the"stratification"on mass communication,social relations and other aspects based on combining the current media communication examples,expecting to provide multiple perspectives for the development of the new media era.
作者
马瑞
袁媛
Ma Rui;Yuan Yuan(School of Culture and Communication,Hebei University of Economics and Business,Hebei Shijiazhuang 050061,China)
出处
《河北经贸大学学报（综合版）》
2022年第1期44-48,共5页
Journal of Hebei University of Economics and Business(Comprehensive Edition)
关键词
圈层化
社会结构
社会分层
大众传播
circle-stratification
social structure
social stratification
public communication
