摘要
中国传媒经济学研究经过多年努力涌现了一批高质量的研究成果,构成了国内传媒经济学研究的“学术地图”。本文在梳理近20年来四本CSSCI期刊所刊载的传媒经济学研究成果的基础上,归纳出国内传媒经济学研究的九个主要议题,并对每一议题下的不同分析视角进行具体阐述。本文认为,随着媒介环境的不断变化,传媒经济学研究除了需要在理论层面回应不断出现的新现象与新问题,还应为传媒业的可持续性运作提供重要的理论参照与经验借鉴。
After years of efforts,Chinese Media Economics study has produced a number of high-quality achievements,which constitute the“academic map”of this research field in China.This paper analyses the previous Media Economics researches published in four CSSCI journals in recent 20 years,summarizes nine main topics of domestic Media Economics study,and expounds the different analysis perspectives under each topic.This paper holds that due to the continuous change of media environment,the research of Media Economics should not only respond to the emerging new phenomena and problems on the theoretical level,but also provide important theoretical and empirical reference to the sustainable development of the media industry.
出处
《传媒经济与管理研究》
2021年第1期87-102,共16页
Media Economics and Management Research
基金
南京大学博士研究生创新研究项目(CXYJ21—22)。
关键词
传媒经济学
研究议题
研究视角
Media Economics Study
Research Topics
Research Perspectives
