摘要
基于色彩美学和实用功能研究色彩在药品包装中的价值属性。通过分析市场上的药品包装色彩对患者的心理、生理影响,思考不同患者的具体需求。色彩是有情绪的,结合色彩特征与经验,强化色彩的积极影响,导向心理安全,以色彩辅助治疗。建立色彩药品包装各种类别的共识色彩,借助色彩做信息分层、标注、编码,强化说明作用。利用色彩的折射率等物理属性延长药品保质期。药品包装色彩设计需兼具人性化、科学性与规范性。
Study the value attribute of color in packaging based on color aesthetics.Analyzing the physiological and psychological effects of drug packaging color on patients in the market,the specific needs of different patients were considered.Color is emotional.Combined with color characteristics and experience,strengthen the positive impact of color,guide psychological safety,and use color as an auxiliary treatment.Establish the consensus color of various categories of color drug packaging,make information stratification and color identification reminder with the help of color,and strengthen the role of explanation.The physical properties such as refractive index of color are used to prolong the shelf life of drugs.The color design of drug packaging should be humanized,scientific and normative.
作者
段冰玉
赵璐
DUAN BINGYU;ZHAO LU
出处
《设计》
2022年第4期152-154,共3页
Design
关键词
色彩美学
药品包装
色彩情绪
心理安全
信息传达
Color aesthetics
Drug packaging
Color emotion
psychological safety
Information transmission
