摘要
标志作为博物馆品牌文化的重要组成部分,能充分展现博物馆的文化内涵和历史底蕴,促进博物馆品牌的传播。文章从博物馆的起源与发展入手,通过调研我国的综合性博物馆标志,从色彩、图形等视觉符号的视角分析标志的视觉建构。结合具体案例归纳总结出现代语境下博物馆标志设计的趋向。为博物馆标志的视觉建构和品牌传播提供更加多元的发展途径。
Museum logo,as an important part of museum brand culture,fully embodies the museum’s cultural connotation and historical heritage,which promotes the dissemination of museum brand.This paper started with the origin and development of museum via investigating the logo of China’s comprehensive museum.Then,visual construction of museum logo was analyzed from the aspect of visual symbols like color,graph and so on.The design trend of museum logo under modern circumstance was summarized based on concrete cases.A pluralistic development path was provided for the visual construction and brand communication of museum logo.
出处
《设计》
2022年第4期140-142,共3页
Design
关键词
标志设计
博物馆
视觉符号
品牌传播
文化表达
Logo design
Museum
Visual symbol
Brand communication
Cultural expression
