摘要
在媒体融合时代背景下,县域媒体必须要正确把握自身定位,积极适应行业环境,转变发展理念,创新发展形式,积极实现媒体的深度融合。因此,针对新媒体时代背景下县域媒体深度融合发展过程中存在的市场规模小、媒体融合形式单一以及新媒体带来的挑战等问题进行分析和探讨,并在此基础上从市场规模、发展理念、融合速度以及新闻内容等多个角度提出了相应的发展对策。
Given the integration of media as the background,media at the county level must clear define itself,then adapt to the industrial,shift the development strategy,innovate new development model,and actively realize the deep integration with the new media.Therefore,this article analyzes and discusses issues such as the small market size,the single form of media integration,and the challenges brought by new media in the development of deep integration of media at the county level under the background of the new media era.On this basis,the market scale and development concept corresponding development countermeasures have been proposed from multiple perspectives such as the speed of integration and the news content.This paper is aiming to provide a reference for the improvement in the development level of media integration in my country’s counties in the future.
作者
王冠楠
WANG Guannan(Anhui Radio and Television Station,Hefei 230071,China)
出处
《中国有线电视》
2022年第1期84-86,共3页
China Digital Cable TV
关键词
县域媒体
媒体融合
对策
media at county level
media convergence
countermeasures
