摘要
准确提炼碳转移和消费者低碳偏好对供应链异质性产品定价影响机理,不但有助于优化供应链企业间碳排放转移行为,而且也有助于协调供应链主体的定价行为。本文通过构建供应商主导的Stackelberg博弈模型,并将供应链企业间碳排放转移和消费者低偏好纳入到该模型中,分别在分散和集中情景下分析了碳转移和消费者低碳偏好对供应链异质性产品销售价和批发价的影响;针对分散情景下供应链整体利润损失,采用Shapley值协调供应链。研究表明:供应链企业间碳排放转移会正向影响普通产品批发价,但针对低碳产品而言,批发价会先短暂下降后上升;供应链企业间碳排放转移的存在会使得供应链产品销售价先下降后上升,其中普通产品销售价变化幅度更大;消费者低碳偏好对供应链产品定价的影响与碳转移量有关,其中低碳产品定价对消费者低碳偏好的敏感度高于普通产品;碳转移量和消费者低碳偏好达到一定值时,低碳产品会对普通产品产生市场挤兑效应。
Accurately refining the impact of carbon transfer and consumer low-carbon preference on pricing of heterogeneous products in the supply chain not only helps optimize the carbon emissions transfer behavior among supply chain enterprises,but also helps coordinate the pricing behavior of supply chain entities.This paper builds a supplier-led Stackelberg game model and incorporates carbon emissions transfer and consumer low carbon preference among supply chain firms into the model,analyzing the impact of carbon transfer and consumer low carbon preference supply on the chain-heterogeneous product sales price and wholesale pricein a decentralized and concentrated scenario.The Shapley value is used to coordinate the supply chain for the overall profit loss of the supply chain under the decentralized scenario.The research shows that the carbon emission transfer between supply chain enterprises will positively affect the wholesale price of common products,but for low-carbon products,the wholesale price will decline first and then rise;the existence of carbon emissions transfer between supply chain enterprises will make supply chain products The sales price first decreases and then increases,among which the sales price of common products changes more.The influence of consumers’low carbon preference on the pricing of supply chain products is related to the amount of carbon transfer.The low carbon product pricing is sensitive to consumers’low carbon preference.In general products,when carbon transfer and consumer low carbon preferences reach a certain value,low carbon products will have a market run effect on ordinary products.
作者
孙立成
应梦煌
张济建
SUN Li-cheng;YING Meng-huang;ZHANG Ji-jian(School of Management, Jiangsu University, Zhenjiang 212013, China;School of Finance &Economics, Jiangsu University, Zhenjiang 212013, China)
出处
《运筹与管理》
CSSCI
CSCD
北大核心
2022年第2期155-161,共7页
Operations Research and Management Science
基金
国家自然科学基金资助项目(71874071,71473107,71673117)。
关键词
供应链
异质性产品
碳转移
消费者低碳偏好
定价
supply chain
heterogeneous products
carbon transfer
consumer low carbon preference
pricing
