摘要
探讨如何激活农业企业绿色创业以解决日益窘迫的环境问题,以我国207家农业企业为案例样本,基于集合论思想,运用模糊集定性比较分析方法(fsQCA),从环境、组织两个层面分析政府环境规制、市场压力、管理者环境认知以及绿色价值观等4个条件因素对绿色创业导向形成的多重因果机制。研究发现:缺乏市场压力是导致非高绿色创业导向的必要条件;高绿色创业导向的驱动机制分为3条路径,非高绿色创业导向的驱动机制分为2条路径,且与高绿色创业导向的驱动机制呈非对称关系。研究结论对推动农业企业绿色创业实践的启示包括:政府必须进一步做好政策宣传,企业要引进有绿色创业愿景的管理者,学校也要加强对学生生态文明意识的教育以及培养其社会责任感;在推动绿色创业中要把握好关键核心要素;企业管理者应当根据内部价值观和文化以及外部规制和市场竞争状况选择适合的绿色创业提升方向。
This paper discusses how to activate the green entrepreneurship of agricultural enterprises to solve the increasingly embarrassing environmental problems. Taking 207 agricultural enterprises in China as case samples,based on the idea of set theory, the paper uses the method of fuzzy set qualitative comparative analysis(fsQCA) to analyze the multiple causal mechanisms of green entrepreneurial orientation formed by the government environmental regulation, market pressure, managers’ environmental cognition and green values. The results show that lack of market pressure is a necessary condition for non-high green entrepreneurial orientation, the driving mechanism of high green entrepreneurial orientation is divided into three paths, the driving mechanism of non-high green entrepreneurial orientation is divided into two paths and has an asymmetric relationship with the driving mechanism of high green entrepreneurial orientation. The enlightenments of the research conclusion to promote the green entrepreneurship practice in agricultural enterprises include: the government must further do a good job of policy publicity, the enterprises should introduce managers with green entrepreneurial vision, and the schools should also strengthen the education of students’ ecological civilization awareness and cultivate their sense of social responsibility;grasping the key and core elements should be pay attention to during promoting the green entrepreneurship;enterprise managers should choose the right direction to promote green entrepreneurship according to internal values and culture, and external laws and regulations and market competition.
作者
张秀娥
向凤麟
滕欣宇
Zhang Xiue;Xiang Fenglin;Teng Xinyu(Business School,Jilin University;Center for Quantitative Economics,Jilin University,Changchun 130012,China)
出处
《科技管理研究》
CSSCI
北大核心
2022年第2期217-224,共8页
Science and Technology Management Research
基金
吉林大学基本科研业务费专项项目“农业企业绿色创业驱动因素及其绩效转化机制研究”(2020SZQH06)
吉林大学东北振兴发展专项研究课题“农业绿色发展引领吉林乡村产业振兴的机理与实现路径研究”(21dbzx13)。
