摘要
城镇化进程对农村居民的旅游消费倾向产生了重要影响,使得农村居民成为旅游消费市场的重要组成部分。以农村居民生计类型为研究视角,将生计影响因素与居民心理感知作用共同纳入研究范围,探讨生计类型对农村居民出游意愿的影响。以尝试探究不同生计类型的农村居民表现出的出游意愿特征,以及不同生计因素在居民个人感知为媒介下对出游意愿的影响。结果表明:(1)现阶段不同生计类型的农村居民普遍具有较为强烈的出游意愿,具有相当的旅游客源市场开发潜力;(2)生计类型对农村居民出游意愿影响存在差异,不同生计类型的居民出游意愿受到生计因素及个人资本影响程度不同,其中个人及家庭固定资产是相对稳定的影响因子;(3)生计因素对居民出游意愿的差异化影响源于居民个人感知能力的不同,居民对自身收入及未来风险感观在生计因素对居民出游意愿影响机制中起到中介效应;(4)农村非农为主兼业户人数占比较多,出游意愿受个人及家庭资本因素等隐性生计因素影响较为显著。
Urbanization has an important impact on residents'consumption ability,and promoting rural residents'tourism consumption is an important driving force for the development of tourism.From the perspective of rural residents'livelihood types,this paper studies the impact of livelihood factors and residents'psychological perception on rural residents'travel intention.The results show that:1)at present,rural residents of different livelihood types generally have a strong desire to travel,making up a huge potential market for tourism;2)there are differences in the impact of livelihood types on rural residents'desire to travel,and the impact of livelihood factors and personal capital on different livelihood types of residents'desire to travel is different,in which the fixed assets of individuals and families are relatively stable influence factors;3)the difference of livelihood factors on residents'travel intention stems from the difference of residents'individual perception ability,and residents'perception of their income and future risk plays a mediating role in the mechanism of the impact of livelihood factors on residents'travel intention;4)rural households with members mainly engaged in non-agricultural jobs account for a large proportion,and their travel intention is more affected by recessive livelihood factors like personal and family capitals.
作者
谢峰
余凤龙
XIE Feng;YU Fenglong(Yangzhou Polytechnic Institute, Yangzhou 225127, Jiangsu, China;Yangzhou University, Yangzhou 225127, Jiangsu, China)
出处
《四川旅游学院学报》
2022年第2期56-63,共8页
Journal of Sichuan Tourism University
基金
国家自然科学基金项目“农业文化遗产旅游地农户生计变迁与农地利用行为演变研究”,项目编号:41801123。
关键词
生计类型
出游意愿
感知水平
差异化影响
livelihood type
travel intention
perception level
differential influence
