摘要
红色旅游是旅游者对红色精神的消费和实践,旅游者主体地位和精神需求在红色产品开发实践和理论研究中鲜有关注。研究借鉴精神旅游研究谱系思想和理论框架,首先界定红色旅游者是期望从红色主题相关旅游活动中获得精神增益的一类特殊精神旅游者,并以红色精神动机强弱划分为专业的、积极的、顺便的和意外的四类红色旅游者,由此构建起红色旅游产品谱系;再以四川长征主题红色旅游为例,分析了四川长征主题红色旅游产品开发现状与问题;最后,结合红色旅游产品谱系,提出从加强长征精神遗产的保护和开发、做好长征步道规划、设计长征沉浸式戏剧、对产品进行不同梯度差异化设计等路径发力,推动四川长征主题红色旅游产品提档升级和红色旅游高质量发展。
Red tourism is the consumption and practice of red spirit by tourists.However,the subject status and spiritual needs of tourists have received little attention both in red product development practices and in theoretical studies.Drawing on the idea and theoretical framework of spiritual tourism research genealogy,the study firstly defines red tourists as a special category of spiritual tourists who expect to obtain spiritual gain from red theme-related tourism activities.Based on the strength of red spiritual motivation,red tourists can be divided into four categories:professional,active,incidental and random.Secondly,a theoretical framework of red tourism product genealogy is constructed.Finally,taking the Long-March-themed red tourism in Sichuan as an example,this paper analyzes the characteristics of resources and existing problems of product development.Enlightened by the red tourism product spectrum theory,it suggests that efforts be made to promote the upgrading of infrastructure facilities,to extend the in-depth tourism product chain,to make good spatial planning of tourism trails,to create immersive dramas featuring Long March,and to create a hierarchical and graded tourism product system.These measures are meant to promote the upgrading of red tourism products and high-quality development of red tourism in Sichuan.
作者
王浩
李树信
张璐
WANG Hao;LI Shuxin;ZHANG Lu(Sichuan Research Institute of Tourism Planning and Design, Chengdu 610041, Sichuan, China;Sichuan Agricultural University, Chengdu 611830, Sichuan, China)
出处
《四川旅游学院学报》
2022年第2期44-50,共7页
Journal of Sichuan Tourism University
基金
国家社会科学基金艺术学项目“长征主题国家文化公园概念、功能与文旅融合产业链构建研究”,项目编号:19BH157。
