摘要
通过对比分析公共图书馆文创产品开发,得以借鉴与启示,从而提高我国公共图书馆文创产品开发质量和水平。选择五个国内外公共图书馆文创产品开发典型案例,主要从品类内容与开发经营模式两个角度,对所选案例进行了调研与对比分析。最终得出我国公共图书馆文创产品开发应当:明确文创产品定位、关注消费人群需求、建设产品设计队伍、吸引社会力量参与、完善产品销售渠道、顺应文旅融合趋势的建议。
Through comparative analysis of cultural and creative product development in public libraries,the paper can draw lessons from and enlighten Chinese public libraries,so as to improve the quality and level of cultural and creative product development of Chinese public libraries.The article selects five typical cases of literary and creative product development in public libraries at home and abroad,and investigates and contrasts the selected cases mainly from the perspectives of category content and development business model.Finally,the paper concludes that the development of creative products in China’s public libraries should clear the positioning of creative products,pay attention to the needs of consumers,build product design team,attract social forces to participate,improve product sales channels and conform to the trend of cultural tourism integration.
作者
苏怡
陆和建
Su Yi;Lu Hejian
出处
《山东图书馆学刊》
2022年第1期44-50,共7页
The Library Journal of Shandong
基金
2021-2022年度铜陵学院与安徽大学联合培养研究生科研创新基金项目“中外公共图书馆文创产品开发品类与模式分析及启示”(项目编号:2021tladlhy2)研究成果之一。
关键词
公共图书馆
文创产品
文化创意
Public library
Cultural and creative product
Cultural creativity
