摘要
医疗旅游是集旅游和治病、疗养于一体的特殊旅游形式,是旅游市场的朝阳产业。迪拜拥有发展医疗旅游业的多方面优势。为成为国际热门医疗旅游目的地,迪拜积极采取措施,包括制定长期发展战略、加大投入力度、鼓励跨行业协作、促进国际交流与合作、加强宣传推广、进行数字化转型等。迪拜医疗旅游的发展经验对我国具有启示作用,建议通过加强国际合作、树立医疗旅游品牌文化、加强医疗旅游先行区建设、促进产业融合,推动我国医疗旅游的国际化发展。
Medical tourism is a special form of tourism that integrates tourism,treatment and rehabilitation which is a sunrise industry in the tourism market.Dubai has many advantages in developing the medical tourism industry.In order to make Dubai a popular international medical tourism destination,Dubai has actively taken measures,including the government’s formulating long-term development strategies,increasing investment,encouraging cross-industry cooperation,enhancing international exchanges and cooperation,strengthening promotion and digital transformation.The experience of Dubai in medical tourism development has an enlightening effect on China,it is recommended to enhance the international development of Chinese medical tourism by strengthening international cooperation,establishing a medical tourism brand culture,strengthening the construction of international medical tourism pilot zone,and promoting the integration of industries.
出处
《阿拉伯研究论丛》
2021年第1期90-101,共12页
Arab Studies
关键词
医疗旅游
迪拜
互联网+旅游
一带一路
Medical Tourism
Dubai
Internet+Tourism
the Belt and Road
