摘要
随着消费群体生活水平的逐步提高,社会对商品的需求也不断提出新的要求和时代命题。包装的重要功能之一是促进商品销售,需要满足消费者物质上和心理上的现实需求。而消费者对商品的瞬间视觉效应往往集中在商品包装设计感官体验之中。文章主要探讨在商品包装设计中充分利用感官设计体验和瞬间视觉效应的可能路径,使包装设计更加适应商品销售环境和消费者快速、明确购物行为的现实需要。
With the gradual improvement of consumers’living standards of,society in the new epoch has been putting forward new requirements for commodities.One of the important functions of packaging is to promote commodity sales,in accordance with the material and psychological needs of consumers.The instantaneous visual effect of consumers on commodities is often concentrated on the sensory design experience of the packaging design.This paper mainly discusses the possible path to making full use of sensory design experience and instantaneous visual effect,so as to make packaging design more suitable for commodity sales environment and consumers’speedy and purposely shopping behavior.
作者
孙亚军
SUN Ya-jun(Jiangsu Normal University,Xuzhou 221006,China)
出处
《绿色包装》
2022年第1期65-67,共3页
Green Packaging
关键词
感官设计
包装
瞬间视觉效应
sensory design
packaging
instantaneous vision effect
