摘要
在互联网和电子商务快速发展的背景下,将5G手机和在线购物方式结合起来,以某品牌5G手机为研究品牌,通过抓取某电商平台消费者在线评论的数据文本,并对数据文本进行预处理和情感倾向分析,最后利用LDA主题模型进行分析获取结果,得出以在线购物为渠道的某品牌5G手机在产品或服务上的优势和不足,并提出相应的意见,以促进某品牌在手机市场上的发展。
In the context of rapid development of Internet and e-commerce, combining 5 G cell phones and online shopping methods, Huawei 5 G cell phones are used as the research brand, by capturing the data text of online reviews of consumers in Jingdong Mall, and pre-processing and sentiment tendency analysis of the data text, and finally using LDA theme model to analyze and obtain the results, to derive the advantages and shortcomings of Huawei 5 G cell phones with online shopping as a channel in terms of products or services, and to put forward corresponding opinions to promote Huawei’s development in the cell phone market.
作者
朱名勋
郭琴
ZHU Mingxun;GUO Qin(School of Information Science and Engineering,Hunan Women's College,Changsha,Hunan Province,China 410003;School of Economics and Management,Changsha Normal University,Changsha,Hunan Province 410007,China)
出处
《长江信息通信》
2022年第1期170-171,174,共3页
Changjiang Information & Communications
基金
湖南省教育厅项目:基于深度学习的电商客户评论数据挖掘研究(项目编号:19C0947)。
