摘要
接收捐赠是图书馆丰富馆藏的重要来源,挖掘潜在捐赠者及鼓励其持续捐赠是图书馆捐赠工作的重要内容。在情感互动视角下研究捐赠系统,对指导图书馆捐赠工作的开展,提高捐赠黏性具有重要意义。论文通过问卷形式的主、客观调查,对35位捐赠者进行情感互动对其捐赠动机影响的调研及相关意见采集,表明捐赠者普遍看重捐赠互动环节,捐赠反馈是与捐赠者进行情感互动的核心要素,捐赠动态查询、个人捐赠报告获取等需求次之。通过调研结果,论文设计了以情感互动为核心的图书馆捐赠系统的架构,提出个人主页、丰富的捐赠动态、多维度信息推送的特色需求,并以重庆大学图书馆为例进行了验证,表明在加强情感互动之后,获得捐赠者的普遍好评,对于后期继续捐赠奠定了良好的情感基础。
Receiving donations is an important source of library collections.Tapping potential donors and encouraging them to continue donating is an important part of the library’s work.The study of donation system from the perspective of emotional interaction is of great significance to guide the development of library donation and improve the“stickiness”of donation.In this paper,through the subjective and objective questionnaires,the influence of emotional interaction on the donation motivation was investigated of 35 donors,and so were related opinions collected.It shows that donors generally value the interaction during donating,and“donation feedback”is the core element of emotional interaction with donors,followed by“donation dynamics”and“individual donation reports”.After studying the results of the questionnaires,this paper designs the library donation system with emotional interaction as the core,and puts forward the ideas of personal homepages,rich donation updates and multi-dimensional information push.Taking the library of Chongqing University as an example for verification,it shows that donors think highly of the strengthened emotional interaction,which lays a good emotional foundation for further donation.
作者
文佩丹
廖维
Wen Peidan;Liao Wei(Chongqing University Library)
出处
《图书馆杂志》
CSSCI
北大核心
2021年第12期28-33,共6页
Library Journal
关键词
情感互动
图书捐赠
智慧图书馆
Emotional interaction
Book donation
Smart library
