摘要
不同国家间由文化差异带来的不确定性导致中国影视作品在“走出去”过程中面临文化风险问题,现有文献缺乏从平台角度对该问题展开细致分析和探讨。以广西人民广播电台在东南亚地区与当地主流广电媒体合作开设的《中国剧场》栏目为例,分析指出平台建设可以通过提升信息聚合、增进理解认同、建立相互信任等方式有效化解影视作品“走出去”中的文化风险,进而推动中国影视作品“走出去”。
The uncertainty brought by cultural differences between different countries leads to cultural risk in the process of“going out”of Chinese film and television programs,while the existing literature lacks the detailed analysis and discussion of this problem from the perspective of platform.This paper takes the Chinese Theater program set up by Guangxi People s Broadcasting Station in Southeast Asia in cooperation with local mainstream radio and television media as an example,and points out that the platform construction can effectively resolve the cultural risks in the process of film and television programs“going out”by improving information aggregation,enhancing understanding and identity,and building mutual trust.Furtherly,it promotes Chinese film and television program s“going out”.
出处
《文化产业研究》
2021年第2期227-237,共11页
Cultural Industry Research
基金
国家社科基金一般项目“中国互联网平台对外文化传播创新研究”(19BKS120)的阶段性研究成果。
关键词
文化“走出去”
平台战略
文化风险
信息匹配
文化折扣
Culture“Going out”
Platform Strategy
Cultural Risk
Information Matching
Cultural Discount
