摘要
北京冬奥会会徽、海报、奖牌、吉祥物、公共景观等具有主题特色的综合性视觉艺术形式,通过对本土符号形态、色彩、意境的写意呈现传达出奥运精神的视觉意象,蕴含着守望本土文化的努力;它共享和传承了2008年奥运会视觉形象对书法、篆刻等本土符号的运用,拓展了传统文化内涵的时代演进;在国际视野角度,它通过共创人的健康体魄形象、人与自然和谐相处、倡导世界和平3种视觉设计理念,向世界展现了中华灿烂文化与奥林匹克精神的完美融合,表达了中国独特的本土文化参与全球文化多元性的愿景。
The thematic visual artforms of the Beijing Winter Olympic Games,as manifested in the emblem,posters,medals,mascot and public landscape,successfully convey the Olympic spirit through freehand brushwork of local symbolic patterns,colors and conceptions,reflecting the effort to guard the local culture.As an inheritance from the visual images distilled from local calligraphic and seal-engraving symbols in the 2008 Beijing Olympic Games,these designs have extended the temporal evolution of traditional culture.From an international perspective,these designs represent a cocreation of three visual design concepts:the healthy physique,harmonious relationship between man and nature and promotion of world peace,exhibiting a perfect combination of the brilliant Chinese culture and the Olympic spirit and expressing the aspiration to incorporate Chinas unique local culture into the diverse global culture.
作者
张雯
李志强
Zhang Wen;Li Zhiqiang
出处
《美术》
CSSCI
北大核心
2022年第1期23-29,共7页
Art Magazine
关键词
北京冬奥会
视觉形象
守望
分享
共创
Beijing Winter Olympic Games
visual image
guard
share
cocreate